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Manchester United star Cristiano Ronaldo has been named the most marketable athlete on the planet, ahead Lionel Messi, Serena Williams, Lewis Hamilton and LeBron James.
SportsPro released their list of the 50 most marketable athletes on Monday morning, with Ronaldo topping the charts. It is the 13th year SportsPro have compiled the list, which helps companies decide on which athlete to hire as the face of their brand.
Athletes were ranked according to a ‘Marketability Score’, which is split into three distinct scoring components: brand strength, economics and audience.
Top 10 most marketable athletes:
- Cristiano Ronaldo
- Serena Williams
- Lewis Hamilton
- LeBron James
- Lionel Messi
- Naomi Osaka
- Virat Kohli
- Alex Morgan
- Sam Kerr
- Tom Brady